→ Hi, I'm Joseph Smietanski
When you work with me, you get direct access to an award-winning designer with deep expertise from a design career spanning 20+ years. I’ve designed for and led enterprise design teams delivering design solutions for national, global, and Fortune 100 brands.
→ About Arcade
This is a one-person studio. When you hire me, you actually get me. I've spent years designing for iconic companies and leading enterprise design teams, and now I bring that same expertise to small and medium-sized businesses.
Better logos, stronger brand identity, and websites worth sharing. No overhead, no account managers, no big-agency price tag.
Just focused, expert-level work, done right.
→ What I Do
Services
Logo Design
Your logo sets the tone for everything that follows. I design logos that are clear, memorable, and built to last, not trendy for a season.
Brand Design
I build brands from the ground up, from positioning and identity to the visual system that ties it all together. Everything works together so your brand feels intentional and consistent.
Web Design & Development
I design and build custom websites from scratch. No templates, no handoffs, and no separate developer to manage. Just a polished site that reflects your brand and works the way it should.