This conceptual brand exploration for Olyra presents a clean, minimalistic logo designed to convey sophistication and modern elegance, fitting for an upscale boutique identity. The mark is composed of stacked half circles that abstractly suggest the silhouette of an elegant earring—symbolizing refinement and timeless style. As a flexible system, the shape can be reversed and filled with photography, creating a playful yet elevated interaction between geometry and imagery. Paired with contemporary typography, the concept demonstrates how a simple form can adapt across signage, packaging, and print to establish a cohesive and luxurious visual presence.